Winning Collection of Swedish Fashion Talent of the Year 2016 by Swedish Fashion Council
The SS17 “Digital Decay” Collection plays on the contrast between the real human world and the digital realm. What impact has the Internet on mankind, the real world and our constant data storage? Today we can create your own reality by building our individual world in the digital landscape. By making use of a living organic form and place it in a digital space, to weave together two worlds to create something new; we change a code. A reflective organic glass cube, in different scales, twisted and computerized forms the base of SS 17 prints. In contrast to the structured digital world, these prints are specifically reworked to be soft and feminine for the female body. The garments names like Jpeg Top, URL Dress and Pixel Dress connects the two worlds together and reinforces the collection’s concept and make it more consistent and complete.